The phone rings but no progress

StarDate: February 13  – The phone rings but no progress…

Well,

My marketing campaign… was expensive. Damn it! So to recap. I am writing yellow letters because everyone swears by them. I personally do not see the logic in YL but what do I know. I am just a beginner so I will give it a shot.

I HATE YELLOW LETTERS!!!!!  I should have listened to my intuition and followed my own logic. I was always against it but  NO, I had to listen to others. It was a complete and total waste of money A LOT OF EFFORT, and a complete waste of time. Want to know why I am so against it? Ask me why in the comments below. I don’t want to go on a barbaric rant if no one even cares ^_^

About $1.35 dollars per lead if you buy over I think 600. $1.45 dollars per lead under 600. See here is what I do not get. So someone inherited a house. Why would they be distressed to sell? It is a gift. It is something extra they get. A bonus. It is something extra they didn’t have before. I do not see the need for them to be distressed when they got a whole house.

The reason is: They inherited a house, as well as the taxes due, bills, maintenance costs, insurance, lawn care etc. etc. Owning a house is expensive. When people barely get by owning their own house, getting “gifted ” a second house may be devastating.

I guess from what everyone says I am doing “friggin amazing fantastic…” and yes I am getting a bunch of calls. But a lot of angry people and none distressed. I am wasting too much time effort and money marketing to that list. So I have decided to stop it with the inheritance list and going for something “else”.

I woke up early this morning and wrote an extra 40 hand written yellow letters. I will send these out now, and by tonight I hope to have finished an extra 50. My goal is now 50 a day. I know it is not many, but try writing 50 letters!

Besides, if I do get a lead I need to focus on one at a time. I am just not set-up to handle more. Also someone in NYC got to me via my website filling in my “free offer form”. My website is not even near the top of the search pages so they must have gotten it from BP. Now why would they ask me for an offer when I am in CT?!

Looks shady.

As you can see… lots of activity, but no direction is sight.

As for my tasks for tomorrow,

  • convince myself to keep high spirits and never give up.

Well my non existing fans.

I am tired… and still have a ton of writing to do.

Cheerios.

 

 

3 thoughts on “The phone rings but no progress”

  1. Hey Jerryll,
    Im reading! and believe it or not have not sent one yellow letter. Could never bring myself to do it. I would throw it away if I ever got one so…
    Ive been in this business a while. I write white typed clear professional letters. some post cards. response rate is great. My problem…. not consistant.

    Also havent bought a list yet. Make my own probate, tax liens, certain areas I like

    Anyway thanks for your story & keep reporting 🙂

    Mary

    1. I completely agree with you. Not only would I trow the YL away… I would find them creepy. Like in a horror story. You open an envelope and in blood red ink you pretty much say “I know where you live,..”.
      WTH. Yeah… no!

      As for not buying a list.. that is very interesting…. if you get leads no one is willing to do the work to get to, you have very little competition!!

      I think that is fantastic!!

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