Those Friggin Yellow Letters

StarDate: Wednesday, March 4  – Those Friggin Yellow Letters

Dear Yellow Letter,

My name is Jerryll.

I am writing you to tell you I stinkin HATE you!

Kindly yet hatefully,

Jerbear!

 

Now that I got that off my chest…

You will not ever be in the top 5% by doing what the other 95% of the people are doing. Duh! Then WHY am I doing what 95% of you people out there are doing?

I have NEVER been one of the 95%, so why start now?! If you only knew my life story you would undoubtedly believe me.

So, to recap.

I sent about 400 hand written letters with red ink, on yellow paper written as “instructed” that honestly was completely unnatural and against my intuition. And I am sure it would go against anyone’s intuition.

If you wanted to write a stranger a letter, for the first time, asking them for something …

If you wanted to write someone that wanted to sell their house, would you really write this:

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I really doubt anyone would naturally do this (if they never heard anyone say “do it this way”). Others say, it depends on the house. You don’t write a 500K house  a hand written letter. You write a professional letter.

My response is “I do not agree..”

You are not writing a “house” the letter. You are writing the person owning it the letter.

Why would you think that the owner of a 30K house has no feelings? Integrity, emotions, opinions, desire to be treated with respect? There is no difference between the owner of a 30K house and one of the 500K house. Unless of course money and the cost of the house causes one to develop extra features within the human nervous system that the brain interprets approaches differently.

Actually from what I have experienced, the owner of the 500K house laughed at me in my face when they called and I explained what this was about. “My house is worth 1.4M, will you hand me a suitcase with bills of 1000?”  add sarcasm.

While the 70K owner gets furious, threatening, swearing etc. etc. Either way, those are 98.34% of my call backs.

No mi Gente! this is not how it works.

My advise to you all is think on your own. If YOU were a motivated seller and you get a letter posted above, and you got one like the one posted below:

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…would you rrrrrreally discard the professional letter and call the hand written letter?

I don’t think so.

So why does everyone swear by yellow letters? Because they result in callbacks. Sure, angry ones, confusing ones, calls from agents , sure some good ones. But do yellow letters work? work WORK? Who knows!! Not for me they don’t. People that called were offended, worried. “How did you find my property? Why me?

They call you starting off bad, creepy, confused and angry/worried. Now you need to first fight and invest effort to calming them down and try for them to trust you… really ridiculous why I would even have considered this! Do you think people will angrily call “domino’s pizza” because they found a postcard with buy one pizza get 1 10% off, offer in the mail? No why? It is a professional  marketing piece. People accept that as it is.

But a creepy hand written letter in red ink on a yellow paper, that is different! Very different. How can anyone say anything works if you do not honestly validate it?

So you received a deal from a yellow letter. Big whoop!

How do you know the seller didn’t get more pro letters? (so how do you know it is the “handwritten yellow letter” they picked over all the other non handwritten letters they got?)  you don’t! Nothing shows concrete evidence that yellow letter hand written is more effective than a pro letter.

And do not confuse opening rate with yellow letters. Having your letter opened, and read has nothing to do with the letter. That is the envelope. They will open or not open the envelope before they even know a yellow letter is inside.

But once the envelope is opened, there is where the game begins. Fishing out a pro letter or a hand written yellow letter from the envelope! After reading either one, which one will have a better effect on the seller… a better impression, a better feeling confidence which one will get them what they want.

Now do not treat a seller as this mysterious creature. The unknown black box. Just put yourself into their shoes and see what you would do. Pick the YL? PL? or would you pick both.

So I have accomplished more in my life than many people will do in 2 lifetimes. I didnt get this far by listening to what others have done. I always use my intellect and intelligence to take the next step. Why change this now?!

I will not look back into the YL. They make no sense, counterintuitive and all they have caused me was headache angry callers, and the ones that were potential deals just allowed it because they simply needed a way out… which of course would give a better result if their letter had been a pro letter in the first place. Ohh and you can hear it in their voice and attitude how they really feel about the yellow hand written letter.

Long read,

If you are a newbie starting with your marketing… take this warning seriously. I wouldn’t do it if I were you! So my newbie advise for tonight is.

Learn the basics, the fundamental rules and logistics behind these rules and then STOP listening to anyone other than putting things in perspective. Think on your own and be smart!

Cheers.

7 thoughts on “Those Friggin Yellow Letters”

  1. I couldn’t agree with you more… I tried ugly yellow postcards & my own slightly less offensive version of a yellow letter against my personal intuition that it’s ridiculous. So many angry calls. What a waste of time to follow the herd doing what 98% of other Wholesalers are trying.

    1. THANK YOU!!
      I am not sure if you meant postcards or yellow letters. Te letters suck monkey butt. Makes no sense! That is such a “wholesale” move. I keep saying this. You are telling the homeowner you are going to buy their house in cash… yet you can’t even afford to buy a printer and some neat white paper?! Yeah.. no!

  2. OK I got my answer about YL from the my previous question. It’s my feeling as well. What do you find works for you now?

    1. How about instead of giving you a piece of fish, I will teach you to fish ^_^..
      What works best for me is use logic. If I was a distressed seller, and 2 guys approached me… what would the perfect guy tell me right now that I would want to hear to sell my house right now.
      The mailers don’t matter in my opinion.
      (well kind of)… they need to be seen, they need to be read. Postcards are not very effective but they are cheap so you can send more.
      Letters are more effective (because they look less like spam cards like dominos, and “you won a car” propaganda that no one pays attention to. Day of mail arrival matters. No one opens mail on a friday, yet a monday more people will open their mail.
      For me I stick with postcards (see I did give you a piece of dead fish to eat).
      Let me know what you decide to do please? And let me know how many pieces you sent out and how it worked for you.

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