I keep being asked: How Can I Learn SEO? How Do I Do SEO For My Website? The mistake everyone makes is this. Everyone wants SEO done. They know everyone talks about it, they know it is a good to have, but they have no idea what it REALLY is. How can you execute a plan based on a tool you have no idea to fully use ad what the benefits of that tool is? I will show you the answer to your question: “How to do SEO for my real estate investing website”! It all starts with What EXACTLY IS SEO anyways?!
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Although I am into real estate investing, and this is a post about SEO For Real Estate Investors, this obviously can be applied to ANY business.
Just so you will read this entire HUGE article, I will give you the results right now.
With SEO I have the power to Not only get a ton of leads (HIGH quality leads) for free, I also get to decide who stays in business and who gets bankrupt in my market!
If you want to be the top dog in your market.. READ ON!!
Ohh… And I started doing SEO consulting. BUT don’t get too excited! I am only taking a handful of people! And only 1 person per market!
SEO = Search Engine Optimization. Yeah duh… I know. If you didn’t know this… I will buy you a ticket to CT and invite you to my home so I can bitch slap you 3 times!
What this means is simply this…
Whatever you do, for Google to display your site first (high) on the search results page when someone does a search on Google .
Being 1 in the search results will get you a lot of customers, no matter what business you are in. This is why people pay SEO companies a fortune to rank #1. No matter how much it costs, you are most likely going to get it back 10 fold if you convert this inflow of customers into leads, and then deals.
It is an investment with a ridiculous ROI. If you know what you are doing or have someone that knows what they are doing, do it for you, it is the best possible marketing you can possibly do. Getting to be #1 is not easy, but once there it is doable to stay there by just maintaining that position.
So everyone gives the same answer when someone asks about SEO. “You get leads for free online”… “And these leads are high quality leads as these are people begging YOU to buy their house vs you begging THEM to sell their house with other forms of marketing.
So first… Let’s be honest. We ll know what SEO RRRRRRELLY stands for right?
SEO stands for Seriously Evil Ostriches.
This is what Google unleashes on yo Butt when you don’t take Search Engine Optimization seriously. It is such an underappreciated weapon people just ignore and it is beyond me why!
So, How DO I do SEO For My Real Estate Investing Website?
When you master SEO you are pretty much a God online. You control your business and more importantly you control other people’s businesses. You sit on your throne and pass judgement who gets to live and who doesn’t.
Let me give you a brutal example what power you actually have on others.
Long long long ago there was this awesome little monkey. He was minding his own business being awesome, cute, sexy as hell, helping fairies build him the best website in the world. Ohh really important fact.. He was SUPER SEXY OMAGAAHH!!!
Then the Evil Butthole Of The West saw how awesome his site was and decided to copy the copywriting, layout and my… ohh sorry, I mean his brilliant ideas. ahem..
The awesome little monkey said.. “ohh no you don’t! you little poop“
So the overlord supreme (the little monkey) of the Google SERPs (search results) decided to pass judgment! The lil monkey checked which cities the Evil Butthole Of The West was doing deals in.. and did a Google search to see where they ranked.
they ranked #1
You dare to copy me.. MEEE MEEEEEEE and think you will get away with it? … he said.
The monkey checked to see which cities the Evil Butthole Of The West invests in and he took them ALL.. by creating specific city pages on his site targeting those cities the sad little butt of the west invests in.
EVERY single one of them.
How long do you think it took to overtake him?
It is called Google trust.
Google trust happens when you have proved to Google you are sexy as hell. When Google trusts you.. this happens…
The word “Xerox” is a brand name correct? It has become such a strong brand that now people use it as an actual word.
“I have to Xerox this document”= I need to photocopy this document.
So now when you type “Xerox” int Google, Google knows you actually mean Xerox the company and this happens..
This happens because Google KNOWS Xerox is a company.
Now similarly.. in my market… the keyword “We buy houses in connecticut” is the number 1 typed in keyword to find companies that offer services of buying houses for cash. Well guess what happens when your company is now so sexy, and has Google trust?
Yup, Google now actually thinks that when someone types in that keyword, they are SPECIFICALLY looking for the company CALLED “We Buy Houses In Connecticut”..
And THAT company shows up.. like so:
But that is not all. See the circled “Mini links”? That increases Click through rate drastically… leaving competitors in the seh-MOKE!
Branding your company (like Xerox did) is one thing. Making google think your company is a brand is completely an other, but the principle remains. How does the community think you are a brand (like xerox)? Simple. You have to become an authority in that market. You become known, the go-to- business in the technology, the leader. (Have you noticed “Google” is a brand too? “How do you stop my dog from humping my cat”? Reply: “Google it you Dumbass”. Google, the word now means something).
Branding your company is no different in Google’s eyes. Become the authority, the leader. How? Google needs to see people are talking about you, you need to be the authority in the business, have internet presence. Have you noticed that in my blog I m quite vague sometimes? I have to because people STEAL everything from me. I only show you the TIP of my iceberg.. damn that sounded dirty didn’t it. Only a select few get the full scope of my SEO godly knowledge. Yup I started consulting and only those that work with me get this power!
You must be thinking.. DAMN this SEO stuff is interesting.. huh?
Look what the first page of Google looks like for someone with godly SEO skills…
Everywhere there is a blue arrow.. is us! We absolutely DOMINATE the first page of Google.
Now for those that have NOT me in their market.. be happy.. Gaadamn it be VERY Happy!! But for those unfortunate souls that have to deal with an evil maniacal little monkey… life sucks! WHY?
Let me show you why pumpkin..
Think about it… how would YOU get leads if some butt monkey is hogging Google?
… right? .. and here is where SEO REALLY works for me.
Have you seen the sites that do PPC? Often they know NOTHING about SEO and let SEO companies take over… well SEO companies ONLY do SEO . they do nothing about your conversion tactics or credibility score.
So when users see their sites.. they SUCK. Seriously horrible sites.. and as I am #1 they obviously see my site and my site.. as mentioned before.. is the best site in the world (as fairies made it).. they simply get more motivated to choose me because well duhh.. I am credible and awesome. (well so they think).
For Direct mail marketing.. this is even MORE brutal. So a potential seller get a weird yellow mailer: …
Margarette: “Hey George.. GEORGE.. GEOOORGE you old senile freak I am TALKING to you!”
George : ” Good lord I’m right next to you woman, what do you want you old hag!”
Margarette: “well you old prune, I just got a card here i the mail with this young man wanting to buy our house in cash, how odd”
George: “That can’t be real Margarette.. WHO buys houses in cash.. just Google it you will see I am right”
So dear ol Margarette Googles:
Guess who is on top of the list? And a NASA scientist no less, helping old people walk again through robotics (CREDIBILITY)…
Don’t believe me?
Oh please I won’t even go there. What looks more shady, and screams for “Google me”, than a nasty sign stapled to a street pole with “We Buy Houses” written on it. More so, no one will remember the phone number on such signs, so when they are interested and try to contact the owner of such a sign, what will they do? Yup Google : “We Buy Houses In Connecticut“, and 3 guesses who will be on top of the search results? Moi!
This is the most interesting part and this shows off Google Trust. I do not put bandit signs out. I think it is juvenile, too much work, and ILLEGAL! BUT…
Look what happens if Margarette happen to see a bandit sign on the street. Imagine she can’t remember the phone number on the sign.
So she would Google .. maybe: “who puts we buy houses signs in ct“. You kids want to see the result?
Yes? I bet you do!
One more? Okie Dokie then!
Can you start to realize how powerful this is?
So not only aren’t they getting any leads organically.. even DMM, Bandit Signs, or PPC is giving ME most of their leads.. why?? SIMPLY because I am better at SEO than they are! Bragging much? You still do not get it do you. It is irrelevant if I am bragging or not. The underlying message remains. Everything I mentioned here is truth. The screenshots is obvious proof. So of this is true, then I proved my point. No marketing beats SEO !
So… Tell me again.. what is the best form or marketing?
SEO IS KING!!
As you can see I bet every SEO company that takes on clients in CT! How do I know? Because I rank 1 duhh. So how can that be? That is what they do, I m just a little monkey that took on SEO on my own… yet here I am, no one can touch me.
And this is exactly why I am untouchable. An SEO company needs to do SEO for how many people? A lot. If you do SEO for 2 sites, why would site #1 out perform site #2 if you are doing the same SEO for both? Not going to happen. Do you think an SEO company is going to spend 3, 5, 12 hours working on your site, when they have 30 more customers that need SEO lovin from them? No!
Take me for instance. I breathe SEO , eat SEO , Poop SEO , I make sweet love to SEO , I make not so sweet even rough, maybe a little perverted love to SEO 10, 12, 14 hours a day. I come up with novel completely unique SEO techniques (which I am obviously not sharing unless you hire me for a consulting gig!). Yes you are not going to beat me with SEO (easily). Don’t care how big of a company you are. The FACT you are an SEO company IS your weakness, going against me!
An SEO company has no chance with the dedication drive and obsession an individual will put into for their own company. So I know this reply feels like a lot of bragging… but it is done purposely.
I can put ANYONE in my market out of business eventually by taking over their market… driving the to spend a fortune on marketing and in the process taking all their leads THEY paid for… All because of SEO . Should you?
Of course you shouldn’t. There are deals for everyone… OMG I am sorry. I couldn’t write this with a straight face.
YES you moron. DESTROY, Annihilate, OBLITERATE, CRUSH, your competition. Why?
To be at the top is not about being the best one. Someone else will always be better than you, just wait long enough and you will be overtaken. no no.. the saying goes.. to be on top you need to be sure you are the ONLY one! Yes brutal. Believe me when they are successful, and their success is killing your business, when you need the money to feed your kids, no one will old back and give you a chance. You need to grab your chance be sure no one pushes you down. If you do not have this mentality. Get out now. You will not make it.
Does this mean you can’t help others? Of course help others. I am helping you by writing this aren’t I? Help others succeed by all means. But don’t hold back when it comes to your own success!
SEO is more powerful than you can possibly IMAGINE.
SEO is not everything.
For all you Math lovers out there, prepare to get excited.
DEALS = SEO + CREDIBILITY
OK so now…
SEO/DMM/my dirty boxers with my phone number written on it/…
This section just gets you noticed. It gets you in front of the seller.
Credibility. This convinces the seller you are the best solution to their problem
You are in front of a seller and you say something like:
“Yo my name is Zimbwabambiniwe, give me your bank account number because I want to give you 1M dollars so I can get my 10 M dollars“.
So what if you are in front of a seller, no one will believe you are credible without credibility.
Now let’s consider the other way.
Without SEO or any marketing, you could have bought 3 gazibilion houses and you could have paid 3x the market value of the house with concrete proof… who cares if no one even knows you exist, let alone find you.
So you need both!
Yes yes I am friggin awesome I know I KNOW!!
And if you are as good at SEO as I am…. you are dangerous! Very dangerous. And I am such an evil butt douche. I am maniacal!
But all this means nothing without results… concrete results:
I keep telling people. Be a YODA in SEO
If you have no one like me in your market…
IF you don’t.. game over!
BUT BUT BUT.. I have to admit.. it is not all SEO goodness… being handsome beyond comprehension does help. Don’t believe me?
Damn I am hot!