My Marketing Secret

StarDate: May 12  – My Marketing Secret

I keep being asked. “Hey Smeagles…. what is your secret to such a huge return rate when marketing?” I have ALWAYS kept my marketing strategies a secret, but people just do not leave me alone.. so FINE.. Leave me alone I will tell you. I will give you 10K if my system does not work for you.

Get a note .. yellow letter works best. Get a red marker and write:

Hey!,

My name is Inigo Montoya.

You killed my father,

Prepare to die. (if you do not know where this is from you really do not deserve to exist)

And write your number in the note.

Here is the secret ingredient. Tie it to  brick and throw it through their window, and make sure the glass shatters in a billion pieces.

I PROMISE you will get a 100% return rate!!

Now leave me alone. Go get em Tiger!!

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7 thoughts on “My Marketing Secret

    • Author gravatar

      I tried it. You are right. Great response! Now someone bail me out

      David Wolf

    • Author gravatar

      I am reading your blog, and i am nervous. I have sent out yellow letters almost a thousand and drove for dollars. Nothing, nothing! couple of calls saying take me off your list. We aren’t selling.
      I need your magic wand.

      • Author gravatar

        See, I wish I could say ” Ohh don’t worry, not because YL didn’t work for me means it won’t work for you”… But sadly I can not say that. It would be a lie! Does that mean YL are not going to make you a deal? Absolutely not. YL can definitely make you a deal. All I am saying is, if you made a deal using a YL, I BET if they received a postcard (or an other marketing piece) they would also have said “yes”, and probably sooner.
        All I am saying is you didn’t make the deal BECAUSE it was a “personally written YL”.
        Chin up, all you need is one deal to make the marketing work. (well.. a decent deal).
        If I were you, stop sending YL, and keep on pushing forward, this time, use your own logic and never again blindly do as other’s swear by what works. If everyone did what everyone does, no one would stand out and it would be just a game of luck. Keep that in mind!

        Don’t get discouraged. Keep on pushing forward. If you think it was all butterflied and roses for me… heck no, it was wasps and poison Ivy!
        But I got strong!

      • Author gravatar

        Hey, you are doing great btw. That is totally normal.
        You will hear a LOT of no’s. I mean A LOT especially with driving for dollars. Because you are seriously randomly approaching people and asking them if they want to sell.
        Are you checking for unkept lawn, boarded up windows, bad looking houses? Those are better for driving for dollars.

        The magic wand simply is this:
        You just need ONE deal. Just ONE!!
        Once you make that deal and get your pay day, you dump it all on real marketing (No YL!!!), and fro there you grow exponentially!

    • Author gravatar

      Wow!. Cheers for this information. I once thought email marketing was the most important component of marketing your company on the internet. Hmm, you really got me thinking. I should make changes to my lead generation technique. Thanks for your insights provided.

      • Author gravatar

        Usually you can’t say one thing is better than the other. All these answers always start with “it depends”. HOWEVER, email marketing is invasive. Sure it will work for some of the leas, but from my experience, most people do not want to be pressured into doing business with you.

        Here is my take on it. If email marketing would have worked with a lead, I strongly believe they were already super motivated to sell. Your email did not convince them to sell. Your email just made them choose you.

        My point is, if you have a good website you really do not need to go out of your way to persuade them to do business with you.

        If you don’t push people (directly or indirectly) you make them feel they are in control and they are much easier to be won over doing business with you!

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