8. Direct Mail Marketing

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Direct Mail Marketing For My First Deal

Capt’n’s Log – February 7, 2016: You have to spend money to make money!

Direct Mail Marketing for my first deal was crazy scary.. I never marketed before, I had no idea what I was doing. Marketing itself but spending money on it. As many of you that are starting out probably do not have a lot of money to spend I am sure you feel it too. Marketing just feels like burning money because the return of investment is not immediate and heck it is not even guaranteed. Unlike buying a big-ass TV you can immediately enjoy, the thought of forking over $3,000.00 just on some stamps and paper, really goes against the grain of my common sense fibers. But you have to do it. My advice is, do marketing sooner than later. I wish I did it sooner. The longer you wait for the more money you will throw away on rent, bills, food, etc. etc. Market hard market fast! 

Direct Mail Marketing For My First Deal

Time To Get Real: Marketing For Leads Via Direct Mail Marketing.

The dreaded moment has come. Spending money! I have been focusing on marketing, and now have about 200 handwritten letters and I added a secret weapon to the letters. I have done about 120 (in 3 days), and I found someone that is willing to hand-write a letter, place it in an envelope, add my secret weapon, place a stamp on the envelope and mail it in, for 30 cents/ letter!! She performs at a record speed too, about 50 a day. I will share the secret after I see what the response rate is. People have said that their letters get about a 1% return rate.

Ahh The Gurus.

All the gurus swear by 5%-15%… so ….  what?! Where is the discrepancy?! But now I need to stop because I still need to do a bit of practice on finding the ARV of a house. So for today, I have a few tasks I want to do.

My Next Tasks To Do

  1. Do a few property analysis
  2. Watch some videos on proper ARV estimating.
  3. Finding a closing agent, escrow title because tomorrow I REALLY want to send out the letters so I need to be ready if someone calls.
  4. I want to create some postcards.
  5. Go over some scripts if the phone rings.
  6. I need to play with CRM. I think I have Podio but I have no clue how to use it.
  7. I need to organize leads if they come in, and track my marketing.
  8. Will to do a bit more SEO on my site.

The thing is I need to have more lines in the water. I have my letters going out soon. But that is not enough. I want to put out bandit signs (not sure if it is legal, need to find out). Most likely I am not going to do this. It looks sloppy and I can’t imagine a company that does this to come across as credible. I do not see “Nike” put bandit signs out on the street to sell their shoes.. do you? Nahhh. I will take this back. No Bandit signs for me!

I need to bring my website higher on the ranking list.

This is FREE marketing and after writing the letters and paying a heap load of money for these lists I need to look into the less expensive ways of marketing. If I can score myself just one deal I do not care. I will dump all the money back into marketing. But I need this one deal first.

I am not ready to send out the postcards, but I have to stop drawing it out.

I should have started with marketing long ago, and I just don’t know why I didn’t. I just didn’t feel I was there yet. Till I just did it and now in retrospect, I beat myself up why I didn’t just do it as I did now.

Do any Cash buyers want to join my list?



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