StarDate: April 9 – Verdict on Postcard Marketing!
So… How did it go with my postcards? Please do not send 4.5K postcards all at once. Good golly my phone hates me! I had no choice though. I wanted a deal. And yet again I am upping my list to 5K about to send it all out. Planning it for them saucers to arrive on a Monday!
So how DID I do?
Disappointedly happy. I almost ALMOST signed 2 contracts and had about 10 very motivated sellers. I am still dealing with 3 properties I am trying to sign. So if with every consecutive mailing you have a better response rate, well… then. I am bound to make a few deals this time around! About time… because I am reaching my lowest funds threshold. I need a deal. Of course, I am taking measures.
I am interviewing with a company called “Astrobotics”… They contract with NASA so it looks like I may be going back to being a NASA boy! Pay is good but bad news it is in PA. I invested time and money in CT. But I am not going to give up if I leave the state. First thing I will do when/if I take this job, is to apply for a loan and buy a house. And I will keep on marketing in CT.
Taking this job will expedite things about 15 fold so I just need to tolerate it. One good thing is that it is finally doing cool stuff again. Not just *#*@(@@_ industry! About to spend the other 2K in marketing. This is terrifying…
After this mailing, I am $1000 below the lowest threshold I had put for myself. But I see it this way… if I do not do it… I will definitely have no leads coming in and thus definitely no inflow of cash. If I don’t’ my money will still go away, sure slower, but it will. So I am forced to do it. Grab these cojones and just do it I say… So the verdict is as follows.
Postcards have made things a lot less nerve-racking. I am getting positive calls and it really is just a numbers game. I don’t have to explain to myself how I found the house and why I manually put a creepy letter in their mailbox. In fact, when I was doing yellow letters I was reported to the police and I had a nasty call from them.
I honestly do not see me making a deal anytime soon with yellow letters. With postcards, however, I am thinking I should be getting a contract signed soon! So for anyone out there wanting to know the difference between these 2 marketing pieces, for us, it is postcards hands down!
How Do You Handle The Phone Calls WHen They Do Come?
So besides the war of the marketing pieces. I did get leads (of course). The question remains, do you jump on a lead immediately or do you vet them to make sure they are actually motivated. Of course, the guru will tell you that you shouldn’t waste time on sellers that are not motivated. And of course, they have a point.
But being raised right, it was hard to just ignore someone that needs help and sought you out so I never just brushed them aside. Is this the right thing to do? In business terms, no, absolutely not! But I did it anyway.
Here is what I have encountered. I have made more deals with people that were not motivated. Go figure! My marketing piece is what gave them the idea to sell their house. My first deal in fact was from a lady that was tired of owning, but she never knew she was… till she received my card and thought… wait for a sec.. why the heck am I bothering with these crazy tenants, I am selling that’s it!
And I made 14K. So there you go!